A change prompted by a number of crew strikes. Ryanair deliberately does things to cause controversy. Any time they appear in a newspaper or on a website including in this article they have had free exposure.
This means that the advertising budget for the airline is fairly low. So while it may seem that your Ryanair flight is priced crazily cheap, you can be safe in the knowledge that the airline is still making a profit. However, with the rising cost of fuel, the airline could soon be forced to raise its costs. Content Manager — Degree educated in Aerospace Technology, this certified pilot is a passionate specialist in European aviation.
Based in Frankfurt, Germany. Tom Boon Content Manager — Degree educated in Aerospace Technology, this certified pilot is a passionate specialist in European aviation.
Ryanair fees are well known for being absolutely extortionate! The airline is known for having fees for everything. Even trivial things, that other airlines would overlook, come with hefty charges.
If the name on your passport is different to one on your boarding, the gate team will have to reprint your boarding ticket to match your passport. Whilst it may appear to be unfair, as long as you are aware of the fees which are really well documented!
In-flight entertainment, complimentary food and drink and the three-class configuration are all eliminated in order to keep overheads down. If you would like these luxuries minus the three-class configuration , you can still get them during flight.
However, they will cost you and can be purchased in flight by asking a flight attendant. The airline has made a habit of buying and setting up several subsidiaries.
All of these subsidiaries follow the same low cost model that their parent company does. Most of these are ex-Ryanair s older, less fuel efficient variants like the Sometimes, the airline has attempted to enter a market and has failed, or has taken ownership of a beloved national airline with liquidity issues.
The subsidiaries also provide a much needed source of income for the airline. During the low periods of air travel, these subsidiaries are pooled together and used to keep all subsidiaries afloat.
During the profitable periods of air travel, their profits are pooled together in order to invest in the least profitable areas, in order to make them most profitable. Again, very impressive! These are people who have often just come out of college or university or even school!
As a result, the airline is able to train new pilots, flight attendants and aircrew to Ryanair company standards. Despite the increased costs associated with training new pilots, flight attendants and aircrew, this also has the added benefit of co-ordination. As all of the crew have been trained by the airline, they only know that form of co-ordination. There is also the benefit of lower wages.
Fly out Sun 12 Dec. Venice TSF. Wroclaw WRO. Fly out Thu 25 Nov. Aalborg AAL. Fly out Thu 02 Dec. Aarhus AAR. Fly out Wed 01 Dec. Agadir AGA. Fly out Tue 07 Dec. I am curious about the distribution strategy adopted by Ryanair. Given that Ryanair wants to be a low cost airline, capacity utilization must be really important to them. Great post, Akram. You may find it interesting to read a similar post on an Indian airline called, Indigo. It is also based on the Southwest model and has been tremendously successful in India.
What I would be interested to hear more about is what you think the future of their pricing strategy will be. Do you expect low cost airlines to move to a subscription based model and see people using it as a form of commuting to work multiple days a week? Interesting article, Akram! I do agree that their business and operating models are well-aligned, and that they execute well on an explicitly clear value proposition pay less, expect less. What I do wonder, however, is for how long they will able to keep their costs so low.
Non-unionized staff could band together to form a union, Ireland could change its labor laws, or new aviation regulations could be introduced around use of third party contractors — if I were an investor, I would stay abreast of some of these risks.
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