Consumer research firm J. Power and Associates reported in that Vanguard received its highest satisfaction numbers in a survey of self-directed investors, meaning people who have some contact with an investment advisor but no primary advisor guiding their investments.
TIAA set a new record for its own customer satisfaction scores in TIAA sells life insurance and offer a variety of insurance plans, from term life products to permanent life insurance plans that don't expire. Vanguard strictly sells investment products and does not carry insurance products.
Vanguard, as a company, has a history of keeping investment expenses in its mutual funds lower than most other companies. The expenses are lower because Vanguard fund managers tend to hold investments longer than other companies, saving on sales charges and capital gains. According to InvestmentNews, Vanguard equity funds have an average expense ratio of 0. TIAA's expense ratios range from 1. Vanguard developed the concept of the low-cost, index mutual fund. An index fund invests in stock mixes that match a certain index, such as the Standard and Poor's Since these funds hold these investments and do not trade them unless the index changes, the sales and management expenses are much lower with an index fund, and these lower expenses significantly improve the return on investment.
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