Consumer Reports works to create a fair and just marketplace for all. As a mission-driven, independent, nonprofit member organization, CR empowers and informs consumers, incentivizes corporations to act responsibly, and helps policymakers prioritize the rights and interests of consumers in order to shape a truly consumer-driven marketplace. Consumer Reports was founded in at a time when consumers had very few options to gauge the value, quality, or authenticity of goods and services.
It was an era of unfettered advertising claims, rapid technological progress, and patchwork regulations—so CR was created to equip people with the credible, trustworthy information they needed to make informed choices.
CR remains a trusted source because our rigorous, independent testing and research still creates a marketplace built on credible information, greater transparency, and fairness. In this era of momentous change and upheaval, consumers continue to rely on us to shine a trusted light on the shifting landscape of the marketplace—and ensure that rapid innovation and consumer safety go hand in hand.
As the digital age accelerates, there has never been a more important time for consumers to be empowered with trustworthy knowledge and expert insights. But detection can be difficult, and, at times, Consumer Reports has appeared eager to highlight this weakness. More recently, Consumerist , an irreverent blog that Consumers Union the advocacy division of Consumer Reports purchased from Gawker Media in late , posted an article condemning an apparent loophole in Amazon's review policy that allows companies to offer free or discounted products in exchange for reviews.
While Amazon requires reviewers to disclose this arrangement, and companies to accept both positive and negative feedback, the vast majority of these agreements, Consumerist found, result in five-star reviews.
Online reviewers, they found, were more likely to give premium brands higher ratings, and rarely compared a variety of similar devices in the same setting, as Consumer Reports does by default.
So why, given that Consumer Reports still offers a valuable and rare service, has its subscriber base contracted in recent years? In some respects, the story is typical of print magazines in general. Bolstered by a large, if aging, circulation base, the publication was slow to focus on its online offerings.
Unwilling to accept money from advertisers, Consumer Reports placed its reviews behind a paywall—a strategy that may have worked for a while, but also isolated the publication from young readers unfamiliar with the brand. The sister websites The Wirecutter and The Sweethome , for example, publish reviews that mix expert opinion, a fluency in online culture, and creative, if sometimes unorthodox, experiments—like when The Sweethome had bike thieves help evaluate bike locks. Consumer Reports also has another bright spot: Consumerist receives between 2.
Its average reader is Luca, the Harvard professor, told me he thinks Consumer Reports should further revise its business model by forming long-term partnerships with the online platforms where consumers already are. Consumer Reports headquarters is located at Truman Ave, Yonkers. Where are Consumer Reports offices? How many offices does Consumer Reports have?
Consumer Reports has 5 offices. Yonkers, NY , US. Get directions. Employees: We put over 5, products and services through rigorous testing each year. Consumer Reports, Inc. Company Profile Vault.
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